Beverly Hills Rolls Out the Red Carpet for the Grand Reopening of Loro Piana Flagship Store

“Beverly Hills welcomes reopened Loro Piana flagship”

“Luxury Italian brand Loro Piana has reopened its redesigned flagship boutique in Beverly Hills, California, furthering its commitment to a U.S. market that has shown significant growth.” You wouldn’t know a global pandemic has just raged across the globe, would you?

Decidedly unfazed, Loro Piana has coolly decided to reestablish their Beverly Hills presence — not to mention, in a redesigned boutique. Oh, how California’s elite must have missed their fix of Italian luxury. Nothing screams resilience more than $1,000 cashmere sweaters, right?

No recession or global pandemic could possibly diminish Loro Piana’s confidence in the U.S. market. A 5,500 square-feet store revamped and ready? Check. Beautiful multi-level space to flex the brand’s prestige? Also check. After all, why let some invisible virus slow down the decadence?

Loro Piana is not just a brand; it’s a way of life. And boy, does it know how to do a grand reopening in style. The redesigned flagship boutique — or let’s call it what it is, the citadel of Italian luxury — offers a customizable room for its customers. Like, say, if you fancy a plaid cashmere coat for your Himalayan cat, or perhaps a silk-stitched dog bed for your precious poodle, Loro Piana’s there to make your very specific luxury dreams come true.

And let’s not forget about the “extra touch.” A personal stylist who will guide you through the store’s collections, helping you make the tough decision between the navy blue cashmere V-neck and the royal blue cashmere V-neck. Now, that’s nice of them!

Whereas most companies are cutting down costs, laying off employees, and just generally clinging desperately to survival, Loro Piana charges ahead, undeterred. Adapting to the “new normal” doesn’t seem to include making sacrifices, at least not for this titan of luxury retail. When the going gets tough, the tough open a flagship store in Beverly Hills!

In the immortal, twisted words of Marie Antoinette, “Let them eat cake,” or in this case, “let them indulge in exorbitantly priced luxury retail.” We can’t wait to see the next manifestation of Loro Piana’s veiled defiance of economic downturn and global health crises.

Read the original article here:

https://www.luxurydaily.com/beverly-hills-welcomes-reopened-loro-piana-flagship/