“Louis Moinet: The Lunar Majesty Dipped in Noir Darkness”
“Louis Moinet BLACK MOON”
“As the proliferation of smartwatches take over, watch lovers and tech geeks alike are scratching their heads over whether certain elements, like diamonds, have a place on such wrist wear. Hence Tag Heuer’s ambitious aim to marry technology with luxury.”
It’s fascinating how a common object worn on our wrist is making everyone lose their minds over its recent evolution. And here we stand, having an intellectual debate on whether our beloved smartwatches need to be adorned with diamonds. What else can we expect from our Tech-Jewel giants like Tag Heuer? It seems the ambitious tag-line of ‘marrying technology with luxury’ might need a couple therapy!
Tag Heuer, impressing everyone with its audacious aspiration, bestowed its Connected Smartwatch with 23.35 carats worth of baguette diamonds. For those who must know, the price is a light $197,000. Remember being told as a child not to wear your shiny new sneakers in the mud? Now imagine having the equivalent of a small house strapped to your wrist while attempting to exercise. Practical? Possibly not. Audacious? Absolutely.
The smartwatch is not just your average joe watch, just with diamonds stapled on to it. It has Intel Inside, and is powered by Android Wear no less. It could essentially tell you the weather on Mars if you want it to. So basically, it’s a mini computer masquerading as an exorbitantly priced diamond-studded slap bracelet. Makes sense, right?
To get a better sense of the situation, screen this scenario. Wear this diamond encrusted, yet-beautiful-in-its-own-way smartwatch. Suddenly, it pulses with a notification. It alerts you of a thunderstorm while you are out, running errands. Now, you might have just potentially drenched a supercomputer decked out with 589 diamonds in rain.
In a world where a certain attention to practicality comes with the price tag, here we are, left with this curious case of the diamond-studded smartwatch. Doing things just because they can, however ridiculous and impractical, seems to be the norm. Welcome to a world where your wristwatch, with the ability to predict the weather, can now also rival some people’s annual income.
Maybe luxury and technology can be intertwined, but it’s certain that this Tech-Marriage is setting some unique, if not absurd standards. It seems that the point of diamonds is not so much their practicality, but their mere existence, or in this case, their opulent presence on your wrist. Here’s to Tag Heuer and their admirable efforts to keep us guessing.