DREAMING OF CHRISTMAS

Our Astrid & Miyu campaign for 2023 was a magical winter wonderland. Drawing inspiration from the brand’s whimsical aesthetic, we created a digital experience that captivated audiences. By strategically placing three snow globes in iconic locations across New York, Edinburgh, and London, we generated excitement for the upcoming launch and the festive season. 

The campaign’s success was undeniable, resulting in a complete sell-out of the advent calendars.