In the sneaker world, Fenty and Puma kicked a winner by mixing Rihanna’s cool chicness with Puma’s soccer spirit.

To add some oomph around NYC fashion week, two gigantic silver soccer balls were stuck under NYC’s High Line for some real-world theatrics – together with our partner Prodject. We then took the balls on a digital world excursion, popping up in places like the Arc de Triomphe and Rihanna’s childhood home in Barbados.

Forget catwalks, these new shoes strutted directly into the internet-savvy crowd’s hearts and scored massive global PR buzz.