ROAD TO JOY

Neon signs, fast cars, and high fashion—what’s not to love?

In collaboration with creative agency Yoann et Marco and the talented Sidney Sweeney, we infused the California desert with a touch of glamour to preview Jimmy Choo’s Summer 2024 collection.

The work blended Camyl Buena’s and DJBehar’s digital art with the expansive desert landscape, serving as a vibrant and playful extension of Jimmy Choo’s “Road to Joy” campaign.